DecorativeDecorativeDecorative

We know what recurring success looks like

Discover how we empower our founders and CEOs to reach success.

Scroll
SaaS Valuation: Understanding How to Value a SaaS Business
Insights

SaaS Valuation: Understanding How to Value a SaaS Business

In my role as Co-Founder and Head of Corporate Development at ASG, my job is to identify and execute acquisitions...

Learn more
Post Image
Insights

November 4, 2021

What Top Athletes like Tom Brady, Carli Lloyd and Lebron James Have in Common with Business

This week on Friday's on Recur, Jake Brodsky shares how businesses can learn valuable lessons from the careers of top athletes like Tom Brady, Carli Lloyd and LeBron James.

read more
Post Image
Insights

October 29, 2021

The 5 Most Common M&A Myths

Today on Recur, we're taking a look at some of the common M&A myths we've seen and heard, and how they're not always true.

read more
Post Image
Insights

October 8, 2021

3 Reasons Why Founders Sell Their Business

This week on Friday's on Recur, Jake Brodsky shares some of the reasons why SaaS founders decide to sell their business.

read more
Post Image
Insights

September 24, 2021

Why Founders Should Care About Their Content Marketing Strategy

This week on Friday's on Recur, Jake Brodsky talks through how SaaS founders should be thinking through their content marketing strategy to grow their business.

read more
Post Image
Insights

September 10, 2021

5 Questions to Ask a Strategic Buyer

This week on Friday's on Recur, Jake Brodsky shares five key questions for founders to ask strategic buyers when it comes to conversations around selling their company.

read more
Post Image
Insights

September 3, 2021

Golf and Business Are Not a Game of Perfect

This week on Recur, ASG CEO Steve Reardon writes about the similarities between golf and business. Whether you're an avid golfer or not, read more about how you can approach running a business.

read more
Post Image
Insights

August 27, 2021

What Free Time Gets You

Last week on Friday's on Recur, Jake provides steps for founders to "shed their hats" to align with company goals. This week, Jake writes how founders should utilize their newly found free time.

read more
Post Image
Insights

August 13, 2021

Shedding Hats as a Founder

Founders will often have multiple tasks and responsibilities, also known as wearing multiple hats. This week on Friday's on Recur, Jake provides steps for founders to shed their hats to align with company goals.

read more
Post Image
Insights

August 6, 2021

5 Steps to Boost Your LinkedIn Profile

Today on Recur, we're sharing steps to improve your LinkedIn profile when it comes to finding your next role, landing a sale or simply optimizing your chances for success online.

read more
Post Image
Insights

July 30, 2021

Opportunity in Adversity

We all reach adversity at some point in our journey as a founder, manager or entry-level role. Read through Jake's perspective on overcoming adversity.

read more
Post Image
Insights

July 23, 2021

A SaaS Leader's Guide to Bringing Employees Back

This Friday, we sat down with Kate Velasquez, the Director of Human Resources at ASG to learn about how CEOs can approach conversations and decisions around re-opening the workplace.

read more
Post Image
Insights

July 9, 2021

Grow Your SaaS Brand Using Earned, Paid and Owned Media

Growing your brand can be tough, and it's hard to pick which type of media will work best to increase your brand awareness. Learn the differences between all three, and how you should apply them to your company.

read more
Post Image
Insights

July 2, 2021

Effectively Communicate Change to Organizations

Today on Friday's on Recur, Jake Brodsky talks about how SaaS leaders can use Maslow's Hierarchy of Needs to effectively communicate change to employees.

read more
Post Image
Insights

June 18, 2021

A Tool Investors Use to Create Strategy in 90 Days

Today on Friday's on Recur, Jake Brodsky takes you behind-the-scenes on how investors think when it comes to creating a successful strategy within 90 days.

read more
Post Image
Insights

June 4, 2021

Not All Advice is Great Advice

Today on Friday's on Recur, Jake Brodsky talks about keeping track of advice. Read more on what questions to ask yourself when receiving advice.

read more
Post Image
Insights

May 28, 2021

Q&A on Avoiding Burnout as a SaaS Founder, with Headnote CEO Sarah Schaaf

We sat down with Headnote CEO Sarah Schaaf to learn about her experiences co-founding her business, and the best practices that helped her avoid burnout.

read more
Post Image
Insights

May 21, 2021

Perfecting The “What Are Your Weaknesses?” Question In a Interview

Today on Friday's on Recur, Jake Brodsky talks how to ace the, "What are your weaknesses?" question. Read more about what interviewers will want to hear when they ask this question.

read more
Post Image
Insights

May 14, 2021

Approaching Investor Emails as a SaaS Founder

If you're a SaaS founder, odds are your inbox is flooded by cold outreach from people who are looking to buy your business. Read into what you should do next.

read more
Post Image
Insights

May 7, 2021

What Founders Think Investors Want to Hear Part 2: “Our Product Can Serve Any Type of Customer.”

Read part two about what investors really want to hear when it comes to selling your SaaS business, TAM and market share.

read more
Post Image
Insights

April 29, 2021

Top Online Communities for SaaS Founders to Follow

Read to find some helpful resources and communities SaaS founders and entrepreneurs can use to help scale their company and learn from others on a similar path towards growth.

read more
Post Image
Insights

April 23, 2021

What Skiing and Doing M&A Have in Common

Read more into the 3 similarities M&A and skiing have in common, and how they can help provide a new perspective for success both in and out of the office.

read more
Post Image
Insights

April 9, 2021

Selling Your SaaS Company On the Other Side of 2020

Jake Brodsky explains the key things to think about when evaluating and potentially selling your SaaS company post-COVID.

read more
Post Image
Insights

March 26, 2021

Why Logo Retention Should or Shouldn’t Matter to Your Business

Customer Retention? Logo Churn? Retention scores? While these may be important, Jake Brodsky explains why retention metrics can also be a distraction to effectively growing your business.

read more
Post Image
Insights

March 12, 2021

What Founders Think Investors Want to Hear Part 1: "No Historic Sales & Marketing"

If you asked 100 investors if they’d want to buy a company that has never proven its ability to do proactive sales and marketing or one that has already demonstrated an ability to do this, which do you think they choose?

read more
Post Image
Insights

February 19, 2021

How to Think About TAM for Your SaaS Business

read more
Post Image
Insights

January 29, 2021

The Value of Finding Ways to Disconnect

read more
Post Image
Insights

January 15, 2021

What Problem (Opportunity) Bootstrapped SaaS Founders Should Focus on Solving First

This blog is part our recurring series "Friday's on Recur" featuring Co-Founder of ASG Jake Brodsky, covering what’s happening in the market and common Founder questions about growing, selling and leading a SaaS business.

read more
Post Image
Insights

July 30, 2020

Selling a SaaS Business: 7 Questions You Should Ask a Potential Buyer

read more
Post Image
Insights

May 21, 2020

Understanding Total Addressable Market (TAM) When Selling Your SaaS Business

read more
Post Image
Insights

May 13, 2020

SaaS CFO Survival Guide: Managing the Financial Impact of COVID-19

read more
Post Image
Insights

April 21, 2020

Managing the Crisis: IT Considerations for Your SaaS Business

read more
Post Image
Insights

April 10, 2020

The 3 Phases of Leading Through a Crisis

read more
Post Image
Insights

April 8, 2020

What Is EBITDA and Why It's Important When Valuing a SaaS Business

read more
Post Image
Insights

February 21, 2020

5 Mistakes SaaS Founders Make In the Steps To Selling Their Business

read more
Post Image
Insights

February 6, 2020

Before Launching Your SaaS Marketing Strategy, Do These 5 Things

You've successfully grown your SaaS business because it's a good product. Now it's time to reach a wider audience through marketing. Make sure you address these 5 things before launch.

read more
Post Image
Insights

November 26, 2019

5 SaaS Marketing Tools You Should’ve Started Using Yesterday

So, you made a big splash in the world of SaaS, congrats. You built a viable product and people are buying it. If you want to continue moving the needle forward, you need a SaaS marketing strategy.

read more
Post Image
Insights

October 25, 2019

Understanding SaaS Revenue Recognition

Recognizing revenue in a SaaS business is different from recognizing it in a traditional business.

read more
Post Image
Insights

October 2, 2019

SaaS Pricing Strategy: 3 Common Pricing Mistakes Founders Make

At the end of the day, your pricing strategy is fundamentally a marketing discipline.

read more
Post Image
Insights

August 20, 2019

Selling My SaaS Business: The Process From a Founder’s Perspective

As a business owner, I always love talking to other owners because you get to commiserate about experiences that are...

read more
Post Image
Insights

August 1, 2019

5 SaaS Metrics That Matter For Your Business

As a Founder or operator of a SaaS business you have a number of questions on your mind. One of the biggest questions is, "How is my business stacking up against others?"

read more
Post Image
Insights

July 12, 2019

The Four Stages of a Bootstrapped SaaS Business: Which Stage Are You In?

How do you know if your SaaS business is on track? What is the “right path”? If you find yourself asking these questions...

read more
Post Image
Insights

July 12, 2019

SaaS Valuation: Understanding How to Value a SaaS Business

In my role as Co-Founder and Head of Corporate Development at ASG, my job is to identify and execute acquisitions...

read more

Let’s talk — your company, your vision, your future.

We'd love to connect to learn more about you and your SaaS business.

Get in touch
Decorative
DecorativeDecorative
DecorativeDecorative