People come first… no exceptions.
Knowledge sharing makes us all better.
Silos are for farms not companies.
Talent is based on what you can do, not what you’ve done.
Every company should be as good as your best company.
Data makes us all smarter.
Capital can be a force for good.
While ASG’s story starts in 2016, the idea was brewing years before that.
Our co-founders — Mark Strauch, Billy Maguy, and Jake Brodsky of Alpine Investors — saw a trend. With the rise of cloud technology, SaaS founders no longer needed Venture Capital.
Say hello to SaaS 2.0:
a new generation of SaaS Founders who bootstrapped their business from the ground up and still own 100%.
And it wasn’t just about bootstrapping. Verticalization became possible. These founders began building software for niche, vertical markets traditionally underserved by technology. Markets like legal technology or property management. These founders started building impressive products with fierce customer loyalty, creating healthy, highly recurring revenue businesses.
Inevitably, these founders reached an inflection point. They grew the business this far, but they needed capital. They wanted scale. They wanted expertise. Maybe they wanted to go build their next thing. They craved financial freedom while trusting their business, their teams, their legacy with a partner who cared. And they didn’t fit the profile for Venture Capital or traditional Private Equity.
The democratization of SaaS only continues to accelerate. Founders are building companies faster and reaching feature parity in a few short years. New verticals, new markets and new founders are emerging every day.
We continue to believe that when you combine capital, community, deep experience, and people who lead with humanity, you can grow meaningful businesses and legacies that live long into the future.Join Us