DecorativeDecorativeDecorative

HELLO,
FOUNDERS

We’re ASG, an unconventional software business that buys uniquely positioned vertical SaaS companies and builds them into world-class software platforms.

Nice to meet you.

Our TeamDecorativeDecorative
Decorative
45
Decorative
70

Acquisitions

Founders who designed their exit with ASG

Decorative
>
65
%
Decorative
87

Growth Rate

Founder NPS

Decorative
Decorative

What we do.

We acquire market-leading vertical SaaS companies and build them into world-class platforms, giving founders the best of both worlds: freedom to design your dream exit, and expertise to take your company to the next level.

How we do it.

Each company runs independently yet benefits from shared expertise, resources, capital, and community. We’re better, together.

DecorativeDecorative

The ASG Difference

Icon
A dream exit

Work alongside our team to build an acquisition plan that works for you, and we'll be there every step of the way.

Icon
Founder flexibility

Get back to doing what you love. Stay on in a new role or ride off into the sunset. It’s up to you.

Icon
World-class talent

Whatever you need, our team can help. ASG brings in a CEO and supports your team with a dedicated financial whiz, growth experts, recruiting professionals, and more.

Icon
Community

Running a company can be lonely. Join the ASG community where everyone — Founders, CEOs, and employees — can share and grow together.

What Our Founders Say

Each Founder has put their blood, sweat, and tears into building something remarkable. ASG builds on that legacy while liberating Founders to get back to doing what you really love.

DecorativeDecorativeDecorative

“I was looking for someone to appreciate what we’ve done. ASG didn’t have a strip-it-and-flip-it mentality that I’d seen previously. They were in it for the long haul.”

JERIMI FORD,

Transcendent

Hear from Founders
DecorativeAuthorDecorative

“We grew PracticePanther as far as we could. We needed ASG because they had the experience and education that we as Founders do not have.”

Ori Tamuz,

PracticePanther

Hear from Founders
DecorativeAuthorDecorative

“It was important to us to partner with a leadership team that was accomplished, had been operators, and truly understood what it was like to be a founder. ASG had a great reputation and we knew we could accelerate our growth and mission by partnering with them.”

Sarah Schaaf,

Headnote

Hear from Founders
DecorativeAuthorDecorative

“I had taken Photolynx as far as I could and I wanted to get back to the technology side of the business. With ASG’s backing, I got the resources I needed and I’m able to stay on and watch the company grow. Best move I ever did.”

Tim McCain,

Photolynx

Hear from Founders

Let’s talk — your company, your vision, your future.

We'd love to connect to learn more about you and your SaaS business.

Get in touch
Decorative
DecorativeDecorative
DecorativeDecorative