March 11, 2019

August 25, 2022

ASG Announces Newly Formed Legal Technology Business – “ASG LegalTech”

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MIAMI, FL & SEATTLE, WA & WALNUT CREEK, CA – February 21, 2019 – Alpine SG, LLC (“ASG”),  a unique and fast growing software business that buys, builds, and operates market-leading vertical SaaS companies, has announced that PracticePanther (acquired in 2018) and Bill4Time (acquired in 2017) are combining forces to create ASG’s newly formed legal technology business, “ASG LegalTech”. PracticePanther and Bill4Time offer market leading practice management solutions that allow lawyers to automate their firms, get more done in less time, and focus on what they do best: practicing law.

Bill4Time, founded in 2006, has a deep legacy in the legal industry, with many customers who have remained loyal to the product for over a decade. Bill4Time has recently expanded on its core strengths of billing and time tracking to also offer customers unparalleled data-based business insights. PracticePanther, founded in 2012, has brought a new perspective to the legal technology world, offering a differentiated end-to-end CRM and practice management solution that has gained significant traction and customer satisfaction in just a few years. Together, the two leading providers plan to accelerate their growth as independent, but partnered products. “We are excited to bring these two industry leading companies together and continue doubling down in such an important and fast growing space. Law firms are increasingly adopting the use of technology and realizing its positive impact on increased lead generation and streamlined case management and billing. Operating together as ASG LegalTech will enable these teams to maintain the power of both individual brands while sharing resources, talent, and best practices to strengthen the collective whole,” said Mark Strauch, Chairman of ASG.

Soumya Nettimi has been appointed CEO of ASG LegalTech, with offices in both Miami and Seattle. Soumya brings a diverse background as an investor, operator, and product leader to this role, most recently serving as CEO of PracticePanther. “I am thrilled to lead ASG LegalTech and continue growing both of our exceptional products in an industry that is embracing technological innovation. We are just at the beginning of an exciting journey in legal technology and believe that the combined experience and successes of these two teams will allow us to reimagine the way we serve, support, and empower law firms in all facets of their businesses,” said Soumya.

Steve Reardon, the previous CEO of Bill4Time, will be staying involved in ASG LegalTech as an active board lead. “We have seen tremendous growth over the last few years at Bill4Time. Bringing these companies together, under Soumya’s leadership, allows us to offer our customers trusted solutions that fit their individual needs. I look forward to my continued partnership with Soumya and ongoing momentum in the legal tech space,” said Steve.

About ASG

ASG is a group of market-leading vertical SaaS companies, backed by Alpine Investors and operated by world-class PeopleFirst™ leaders. ASG believes deeply in the power of people and data to grow great organizations, and that sharing knowledge, expertise, and resources across its community of businesses drives exponential growth. Founders of leading SaaS companies continue to trust ASG to grow their businesses and build even stronger legacies for the future. To learn more, visit

About Alpine Investors

Alpine is a values-driven private equity firm with a mission to build enduring companies by working with, learning from and developing exceptional people. Alpine specializes in lower middle-market companies in the software, online and business services industries. For more information, visit <a href="" rel="noopener noreferrer" target=" _blank"></a>

Media Contact:

Megan Land
Alpine SG
[email protected]

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