July 9, 2019

August 25, 2022

ASG Acquires PhotoLynx and Continues Momentum in Photography Software Space

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RAMONA, CA & RALEIGH, NC, & WALNUT CREEK, CA – June 14, 2019 – Today, PhotoLynx, an industry-leading school photography software solution, announced it’s joining ImageQuix as part of ASG, a fast-growing software business that buys, builds, and operates vertical SaaS companies. PhotoLynx is the market leader in high volume photography software, offering the most comprehensive and widely used suite of workflow, image and studio management solutions.  ImageQuix, acquired by ASG in 2018, provides end-to-end workflow management and ecommerce solutions to professional photographers. Together, ImageQuix and PhotoLynx can deliver the tools studios of all sizes need to grow their businesses, improve productivity and reduce costs, and provide outstanding pictures to their customers.

“We are excited about the continued momentum in the photography software space and the opportunity to bring together two industry leading solutions,” said Mark Strauch, Co-Founder and Chairman of ASG. “Combining the deep experience of PhotoLynx and the e-commerce expertise of ImageQuix, will better enable the collective team to meet the evolving needs of its customers with leading products and customer support.”

Founded in 1996 and headquartered in Ramona, CA, PhotoLynx has grown from a few local customers to now serving over 500 customers and over 9,000 users across the U.S., Canada, Europe, and Australia.  Tim McCain, current CEO of PhotoLynx, will remain active in both businesses as Chief Revenue Officer. Alex Kovacevic, CEO of ImageQuix, will oversee both businesses.

“Bringing ImageQuix and PhotoLynx together is a fantastic combination that enables both brands to build on each other’s strengths,” said McCain. “We’re excited to learn from and partner with the ImageQuix team to continue serving our customers.”

“It is incredibly exciting to welcome PhotoLynx to the ASG family,” said Alex Kovacevic. “With more than two decades of experience, PhotoLynx is the authority on software solutions for volume photography. Joining forces with ImageQuix, the e-commerce leader in the space, enables us to deliver the best possible solutions and service to our customers and our industry. Tim has built a strong business and I’m incredibly honoured to continue growing both ImageQuix and PhotoLynx.”

About PhotoLynx

Founded in 1996, <a href="" rel="noopener noreferre" target=" _blank">PhotoLynx</a> offers the most comprehensive and widely used suite of digital imaging software for high volume school, sports, & dance photographers. In addition to the industry’s leading workflow, image and studio management software, PhotoLynx also provides schools, school photographers and yearbook publishers the fastest growing yearbook creation software in North America. PhotoLynx products enable and streamline every element of a volume photography business, providing studio owners the tools they need to exceed their customers’ expectations and grow their business.

About ImageQuix

Founded in 1997, <a href=""rel="noopener noreferre" target=" _blank"> ImageQuix</a> has been serving the needs of professional photographers for 21 years, and is the leading provider of ecommerce solutions in the high-volume photography industry. With an unrivalled understanding of the business of professional photography and decades of industry knowledge and experience, ImageQuix leverages cutting edge technology to deliver world class software and white glove customer service that dramatically increases efficiency, enables significant cost savings, and drives increased revenue for professional photography studios.

About ASG

ASG is a unique and fast-growing software business that buys, builds, and operates market-leading vertical SaaS companies. ASG believes deeply in the power of people and data to grow great organizations, and that sharing knowledge, expertise, and resources across its community of businesses drives exponential growth. Founders of leading SaaS companies continue to trust ASG to grow their businesses and build even stronger legacies for the future. To learn more, visit

Media Contact

Megan Land
[email protected]

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