I have owned a marketing agency for over 10 years and my customers needed a way to generate more reviews for their business. So in 2012 I built something that helped them generate reviews on Google, the only problem was it was a very manual process. In 2013 I decided to take my idea and turn it into a SaaS platform. It took me roughly 6 months to build and I launched it in February 2014. Basically I saw a need and I acted on it.