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Why Founders Should Care About Their Content Marketing Strategy

This week on Friday’s on Recur, Jake Brodsky talks through how SaaS founders should be thinking through their content marketing strategy to grow their business.

6 MIN READ
September 24, 2021

Friday’s on Recur Growing Your Business

5 Questions to Ask a Strategic Buyer

This week on Friday’s on Recur, Jake Brodsky shares five key questions for founders to ask strategic buyers when it comes to conversations around selling their company.

6 MIN READ
September 10, 2021

Friday’s on Recur Selling Your Business

Golf and Business Are Not a Game of Perfect

This week on Recur, ASG CEO Steve Reardon writes about the similarities between golf and business. Whether you’re an avid golfer or not, read more about how you can approach running a business.

6 MIN READ
September 3, 2021

Growing Your Business

What Free Time Gets You

Last week on Friday’s on Recur, Jake provides steps for founders to “shed their hats” to align with company goals. This week, Jake writes how founders should utilize their newly found free time.

5 MIN READ
August 27, 2021

Friday’s on Recur

Shedding Hats as a Founder

Founders will often have multiple tasks and responsibilities, also known as wearing multiple hats. This week on Friday’s on Recur, Jake provides steps for founders to shed their hats to align with company goals.

5 MIN READ
August 13, 2021

Friday’s on Recur

5 Steps to Boost Your LinkedIn Profile

Today on Recur, we’re sharing steps to improve your LinkedIn profile when it comes to finding your next role, landing a sale or simply optimizing your chances for success online.

8 MIN READ
August 6, 2021

Growing Your Business

Opportunity in Adversity

We all reach adversity at some point in our journey as a founder, manager or entry-level role. Read through Jake’s perspective on overcoming adversity.

5 MIN READ
July 30, 2021

Friday’s on Recur

A SaaS Leader’s Guide to Re-Opening the Workplace

This Friday, we sat down with Kate Velasquez, the Director of Human Resources at ASG to learn about how CEOs can approach conversations and decisions around re-opening the workplace.

8 MIN READ
July 23, 2021

Growing Your Business

Grow Your SaaS Brand Using Earned, Paid and Owned Media

Growing your brand can be tough, and it’s hard to pick which type of media will work best to increase your brand awareness. Learn the differences between all three, and how you should apply them to your company.

8 MIN READ
July 9, 2021

Growing Your Business

Effectively Communicate Change to Organizations

Today on Friday’s on Recur, Jake Brodsky talks about how SaaS leaders can use Maslow’s Hierarchy of Needs to effectively communicate change to employees.

5 MIN READ
July 2, 2021

Friday’s on Recur

A Tool Investors Use to Create Strategy in 90 Days

Today on Friday’s on Recur, Jake Brodsky takes you behind-the-scenes on how investors think when it comes to creating a successful strategy within 90 days.

5 MIN READ
June 18, 2021

Friday’s on Recur

Not All Advice is Great Advice

Today on Friday’s on Recur, Jake Brodsky talks about keeping track of advice. Read more on what questions to ask yourself when receiving advice.

3 MIN READ
June 4, 2021

Friday’s on Recur

Q&A on Avoiding Burnout as a SaaS Founder, with Headnote CEO Sarah Schaaf

We sat down with Headnote CEO Sarah Schaaf to learn about her experiences co-founding her business, and the best practices that helped her avoid burnout.

5 MIN READ
May 28, 2021

Founder Stories

Perfecting The “What Are Your Weaknesses?” Question In a Interview

Today on Friday’s on Recur, Jake Brodsky talks how to ace the, “What are your weaknesses?” question. Read more about what interviewers will want to hear when they ask this question.

4 MIN READ
May 21, 2021

Friday’s on Recur

Approaching Investor Emails as a SaaS Founder

If you’re a SaaS founder, odds are your inbox is flooded by cold outreach from people who are looking to buy your business. Read into what you should do next.

6 MIN READ
May 14, 2021

Selling Your Business

What Founders Think Investors Want to Hear Part 2: “Our Product Can Serve Any Type of Customer.”

Read part two about what investors really want to hear when it comes to selling your SaaS business, TAM and market share.

4 MIN READ
May 7, 2021

Friday’s on Recur

Top Online Communities for SaaS Founders to Follow

Read to find some helpful resources and communities SaaS founders and entrepreneurs can use to help scale their company and learn from others on a similar path towards growth.

5 MIN READ
April 29, 2021

Growing Your Business

What Skiing and Doing M&A Have in Common

Read more into the 3 similarities M&A and skiing have in common, and how they can help provide a new perspective for success both in and out of the office.

5 MIN READ
April 23, 2021

Friday’s on Recur

Selling Your SaaS Company On the Other Side of 2020

Jake Brodsky explains the key things to think about when evaluating and potentially selling your SaaS company post-COVID.

4 MIN READ
April 9, 2021

Friday’s on Recur

Why Logo Retention Should or Shouldn’t Matter to Your Business

Customer Retention? Logo Churn? Retention scores? While these may be important, Jake Brodsky explains why retention metrics can also be a distraction to effectively growing your business.

5 MIN READ
March 26, 2021

Friday’s on Recur

What Founders Think Investors Want to Hear Part 1: “No Historic Sales & Marketing”

If you asked 100 investors if they’d want to buy a company that has never proven its ability to do proactive sales and marketing or one that has already demonstrated an ability to do this, which do you think they choose?

4 MIN READ
March 12, 2021

Friday’s on Recur

How to Think About TAM for Your SaaS Business

TAM, or Total Addressable Market for your SaaS business, is the numerical way to define how big the market is that you play in. Said

4 MIN READ
February 19, 2021

Friday’s on Recur

The Value of Finding Ways to Disconnect

This blog is part our recurring series Friday’s on Recur featuring Co-Founder of ASG Jake Brodsky, covering what’s happening in the market and common Founder questions about

4 MIN READ
January 29, 2021

Friday’s on Recur

What Problem (Opportunity) Bootstrapped SaaS Founders Should Focus on Solving First

This blog is part our recurring series “Friday’s on Recur” featuring Co-Founder of ASG Jake Brodsky, covering what’s happening in the market and common Founder questions about growing, selling and leading a SaaS business.

5 MIN READ
January 15, 2021

Friday’s on Recur

Traject Expands Footprint In Social Marketing With Acquisition of PLANOLY

The online marketing space has grown exponentially in the last 10 years. The additions of platforms like Facebook, Google, Instagram, Pinterest and more have given

10 MIN READ
December 16, 2020

Growing Your Business

Expanding Our Footprint in Hotel Property Operations Software: Our Acquisition of ProfitSword

Jake Brodsky sits down for a Q&A with Rob Ryan to talk about ASG’s acquisition of ProfitSword and the future of hotel property operations software.

8 MIN READ
November 17, 2020

Growing Your Business

ASG LegalTech Creates Software Led Payments Platform with Acquisition of Headnote

Jake Brodsky sits down for a Q&A with Soumya Nettimi to talk about the acquisition of Headnote and the future of payments at ASG LegalTech.

8 MIN READ
September 22, 2020

Growing Your Business

Selling a SaaS Business: 7 Questions You Should Ask a Potential Buyer

Whether you’re actively pursuing a sale of your SaaS business, or casually understanding the market of valuations, interviewing potential Buyers of your SaaS business can

8 MIN READ
July 30, 2020

Selling Your Business

Modernizing CRE Through Property Technology: Our Backing of WorkSpace

When investors are hunting for robust income streams, long-term value appreciation, or a myriad of diversification benefits, they turn to real estate. Over the last

4 MIN READ
May 26, 2020

Growing Your Business

Understanding Total Addressable Market (TAM) When Selling Your SaaS Business

When you set out to sell your SaaS business, you’re hyper focused on a handful of key SaaS metrics that measure how your business is

4 MIN READ
May 21, 2020

Selling Your Business

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