Traject

Traject was a marketing technology holding company formed by ASG in 2020 to support deep-functionality marketing tools serving distinct SMB segments, from creators to digital agencies to in-house marketers. ASG fully exited the business in 2025.

Traject made 14 acquisitions that evolved into independent companies, including Loomly, PLANOLY, Sendible, GatherUp, Grade.us, and Traject Data.

During ASG’s ownership, Traject companies built innovative reputation, SEO, social media management, and marketing data API products, empowering users with deep insight into the essential touchpoints across their customers’ marketing journeys.