Better than ever.
Better together.

We don’t think about our companies as investments or components of a portfolio. Together, they are the heart and soul of ASG. Get to know us.

0
acquisitions
since 2016
0 +
employees across
our portfolio
0
Founders who designed
their exit with ASG
0
Founder Net
Promoter Score
            
Filter: All, All

Filter

By Status

By Verticals

Filter

By Status

By Verticals

Photography Management

Capturelife provides a digital delivery and engagement solution that serves school, sports, events, attraction and resort photographers and labs. Together, ImageQuix, PhotoLynx and Capturelife can deliver the tools studios of all sizes need to grow their businesses, improve productivity and reduce costs, and provide outstanding pictures to their customers.

  • Vertical: Gov & Education Software
  • Founder(s): Scott Defusco & Jeff Eckerle
  • : Rich Scanlon
  • Headquarters: Minneapolis, MN
  • Acquired: 2019

https://www.capturelife.com/

Social Media Management

PLANOLY, part of the Traject portfolio, is the industry-leading social marketing platform trusted by over 5 million users to visually plan, schedule and measure performance across Instagram and Pinterest.

  • Vertical: Marketing Software
  • Founder(s): Brandy Pham, Andy Hoang, Kenny Teng and Thai Huynh
  • CEO: Christina Martinez
  • Headquarters: Austin, TX
  • Acquired: 2020

https://www.planoly.com/

Marketing Software

Traject, launched in 2020 and comprising of 9 acquisitions, is a category leader in the marketing technology space that has the proven ability to scale both organically and through acquisitions. By buying best-in-class point solutions and integrating them into a single ecosystem, we are building a “one-stop-shop” for digital agencies and marketers

  • Vertical: Marketing Software
  • CEO: Alice Song
  • Headquarters: Bellevue, WA

https://bytraject.com/

eCommerce Marketing

Traject SKU provides product review software helping agencies and manufacturers manage all their product reviews in one place. Traject SKU is the first product launched entirely by the Traject team because we saw the need of e-commerce sellers to have a comprehensive yet simple review management tool.

  • Vertical: Marketing Software
  • Founder(s): Traject Team
  • CEO: Alice Song
  • Headquarters: Bellevue, WA
  • Acquired: 2019

https://bytraject.com/software/sku/

Marketing Technology

Traject Data delivers search and reputation data at scale with comprehensive SEO tracking and analysis of hundreds of thousands of keywords and reviews. The Traject Data product was originally part of Authority Labs, acquired in 2018 from Mike Ciaglia.

  • Vertical: Marketing Software
  • Founder(s): Mike Ciaglia
  • CEO: Alice Song
  • Headquarters: Bellevue, WA
  • Acquired: 2018

https://bytraject.com/software/data/

Reputation Management

Grade.us by Traject provides reputation and review management software that generates, monitors and markets online reviews with a custom white label experience. Grade.us, founded by Jon Hall, was acquired in 2018. In 2019, ASG acquired Reputation Loop, founded by Zach Anderson and Jeff Schwerdt, and merged the product with Grade.us.

  • Vertical: Marketing Software
  • Founder(s): Jon Hall
  • CEO: Alice Song
  • Headquarters: Bellevue, WA
  • Acquired: 2018

https://bytraject.com/software/gradeus/

Reputation Management

 GatherUp by Traject provides customer experience software that gathers NPS and monitors brand sentiment online.

  • Vertical: Marketing Software
  • Founder(s): Don Campbell, Mike Blumenthal and Thomas Hasch
  • CEO: Alice Song
  • Headquarters: Bellevue, WA
  • Acquired: 2019

https://bytraject.com/software/gatherup/

Social Media Management

Fanbooster by Traject is Traject’s social media software solution that empowers agencies to schedule posts, monitor mentions, and report on engagement for their clients. Traject made its first expansion in this space with the 2018 acquisition of Social Report, founded by Vitaly Veksler, which was later merged with Fanbooster to create a one stop shop social media solution.

  • Vertical: Marketing Software
  • Founder(s): Social Report - Vitaly Veksler
  • CEO: Alice Song
  • Headquarters: Bellevue, WA
  • Acquired: 2019

https://bytraject.com/software/social/

Business Intelligence

Cyfe by Traject is Traject’s business dashboard software solution allowing agencies to drive performance by tracking KPIs and showing ROI for their business or clients.

  • Vertical: Marketing Software
  • Founder(s): Ben Carpel
  • CEO: Alice Song
  • Headquarters: Bellevue, WA
  • Acquired: 2018

https://bytraject.com/software/cyfe/

Marketing Technology

Authority Labs by Traject provides SEO keyword rank tracking software with daily updates and localized results. Authority Labs, built by Mike Ciaglia, was acquired in 2018.

  • Vertical: Marketing Software
  • Founder(s): Mike Ciaglia
  • CEO: Alice Song
  • Headquarters: Bellevue, WA
  • Acquired: December 2018

https://bytraject.com/software/authoritylabs-rank-tracker/

Mortgage and RE Brokerage

Homebot is a mortgage lending and real estate software solution that maximizes repeat business for lenders and agents by empowering consumers to build wealth through homeownership.

  • Vertical: Real Estate Software
  • Founder(s): Ernie Graham and Ira McMahon
  • CRO: Charlie Pratt
  • Headquarters: Denver, CO
  • Acquired: May 2020

https://homebot.ai/

Commercial Real Estate

WorkSpace is a cloud-based platform for commercial real estate, enabling teams to expedite property and portfolio level decisions while driving workflow across the CRE ecosystem. By combining information across multiple systems of record, WorkSpace connects data, teams, and processes to increase productivity, drive faster decisions, and improve performance at scale.

  • Vertical: Real Estate Software
  • CEO: Vivek Kartha
  • Headquarters: Newport Beach, CA
  • Acquired: August 2019

https://goworkspace.com

Hotel Property Management

ProfitSword is a hotel property operations software that provides business intelligence and data management software for the hospitality industry.

  • Vertical: Hospitality Software
  • Founder(s): Tili Findley & Mike Patton
  • CRO: Rob Ryan
  • Headquarters: Orlando, FL
  • Acquired: October 2020

https://profitsword.com/

Hotel Property Management

Visual Matrix is a hotel property management software providing an all in one PMS with revenue management, channel management, and operational tools to maximize hotel profitability and efficiency.

  • Vertical: Hospitality Software
  • Founder(s): David Awad
  • CEO: Georgine Muntz
  • Headquarters: Richardson, TX
  • Acquired: December 2020

https://vmpms.com/

Hotel Property Management

Transcendent is an operations management software company providing asset management solutions to the telecommunications, lodging, and public sector industries.

  • Vertical: Hospitality Software
  • Founder(s): Lind Hutton & Jerimi Ford
  • CEO: Steven Moore
  • Headquarters: Oldsmar, FL
  • Acquired: September 2019

https://transcendent.ai/

Last-Mile Delivery

e-Courier is a leading enterprise software solution provider for last-mile delivery couriers.

  • Vertical: Logistics Software
  • Founder(s): Bruce Robinson & Phil Galdi
  • CEO: Jesse Buckingham
  • Headquarters: Denver, CO
  • Acquired: November 2018

http://www.ecouriersoftware.com

Equipment & Car Rental

Record360 provides digital documentation software to rental companies to record the condition of physical assets when they’re rented, borrowed, or change hands.

  • Vertical: Logistics Software
  • Founder(s): Shane Skinner & Damon Haber
  • CEO: Jesse Buckingham
  • Headquarters: Seattle, WA
  • Acquired: August 2018

https://www.record360.com

Telecommunications

Aerialink a leading mobile communications company providing a powerful messaging and location services platform via cloud APIs and Applications to businesses worldwide. As one of the first platforms in the US to offer a high value alternative to short codes, Aerialink’s innovative messaging platform is robust, easy-to-use, and supports a range of SMS, MMS, and location services, filling a void in the market for enterprise-class communications.

  • Vertical: Telecommunications Software
  • Founder(s): Chris Currie
  • Former CEO: Rich Scanlon
  • Exited: Exited 2018

https://www.aerialink.com/

Telecommunications

CSF is a market leader in toll-free number administration, provisioning, and Least Cost Routing. Since 1988, CSF has excelled at providing powerful and easy to use software solutions to Fortune 500 companies. CSF’s flagship software product 8MS manages changes to toll-free numbers in the industry.

  • Vertical: Telecommunications Software
  • Former CEO: Rich Scanlon
  • Exited: Exited 2018

https://www.csfcorp.com/

link2feed logo

Food Bank & Pantry

link2feed logo

Link2Feed offers industry leading, easy-to-use client intake and reporting software for food banks that reduces barriers, streamlines administrative processes and improves distribution, helping food banks and pantries feed change in their community.

  • Vertical: Gov & Education Software
  • Founder(s): Rob Dawson
  • CEO: Emily Branton
  • Headquarters: Sarnia, Ontario
  • Acquired: February 2020

https://link2feed.com/

Daycare & Childcare

KidKare, formerly known as Minute Menu, is the industry leader in easy-to-use daycare management software solutions for the child and adult food program (CACFP). KidKare tools help streamline the task of processing monthly CACFP claims from sponsors and enable childcare providers and parents to stay connected.

  • Vertical: Gov & Education Software
  • Founder(s): Natalie Clark
  • CEO: Georgine Muntz
  • Headquarters: Richardson, TX
  • Acquired: March 2017

https://www.kidkare.com

Photography Management

PhotoLynx provides workflow, image and studio management solutions to high volume photographers. Together, ImageQuix and PhotoLynx can deliver the tools studios of all sizes need to grow their businesses, improve productivity and reduce costs, and provide outstanding pictures to their customers.

  • Vertical: Gov & Education Software
  • Founder(s): Tim McCain
  • CEO: Rich Scanlon
  • Headquarters: Ramona, CA
  • Acquired: June 2019

https://photolynx.com/

Photography Management

ImageQuix provides integrated workflow and ecommerce solutions for professional photography studios. Together, ImageQuix and PhotoLynx can deliver the tools studios of all sizes need to grow their businesses, improve productivity and reduce costs, and provide outstanding pictures to their customers.

  • Vertical: Gov & Education Software
  • Founder(s): Mark Valente
  • CEO: Rich Scanlon
  • Headquarters: Raleigh, NC
  • Acquired: April 2018

https://www.imagequix.com

Government Transportation & Environmental

EcoInteractive provides industry-leading SaaS solutions for project workflow and data management for transportation planning organizations and environmental regulatory agencies in government.

  • Vertical: Gov & Education Software
  • Founder(s): Michael Legg & Anne Happel
  • CEO: Jessie Yu
  • Headquarters: Davis, CA
  • Acquired: December 2017

http://ecointeractive.com

Social Services & Foster Care

Together with KaleidaCare, extendedReach provides Electronic Health Record software for Human Services agencies so they can take better care of their clients. Capabilities include clinical management, scheduling, note writing, and claims processing.

  • Vertical: Behavioral Health Software
  • Founder(s): Adam Fenstermaker & Matt Bidwell
  • CEO: Katie Cortes
  • Headquarters: Littleton, CO
  • Acquired: July 2020

www.extendedreach.com

Social Services & Foster Care

Together with extendedReach, KaleidaCare provides Electronic Health Record software for Human Services agencies so they can take better care of their clients. Capabilities include clinical management, scheduling, note writing, and claims processing.

  • Vertical: Behavioral Health Software
  • Founder(s): Alistair Deakin
  • CEO: Katie Cortes
  • Headquarters: Austin, TX
  • Acquired: October 2018

https://www.kaleidacare.com

Human Services EHR

Foothold Technology provides Electronic Health Record software for Human Services agencies so they can take better care of their clients. Capabilities include clinical management, scheduling, note writing, and claims processing.

  • Vertical: Behavioral Health Software
  • Founder(s): Marlowe Greenberg & Nick Scharlatt
  • CEP: Tyler Hoffman
  • Headquarters: New York, NY
  • Acquired: April 2018

https://footholdtechnology.com

Mental Health EHR

Exym provides Electronic Health Record software for Human Services agencies so they can take better care of their clients. Capabilities include clinical management, scheduling, note writing, and claims processing.

  • Vertical: Behavioral Health Software
  • Founder(s): Matt DeBeer
  • CEO: Beth Berger
  • Headquarters: Walnut Creek, CA
  • Acquired: October 2017

https://www.exym.com

Let’s talk–your
company, your
vision, your
future.

We’d love to connect with you to learn more about you and your SaaS business. Please fill out the quick form below, and we’ll be in touch!

  • This field is for validation purposes and should be left unchanged.