At ASG, “mission-critical” is a phrase we use a lot. Our community is built on serving customers across a broad range of industries with software they rely on every single day to run their organizations.
In the nonprofit sector, mission-critical takes on even more meaning. These tools keep vital programs running, donations flowing, and communities supported. They’re not only providing software, they’re a real part of how nonprofits drive impact.
The Journey to Velora
Over the past several years we’ve partnered with three exceptional companies serving nonprofits:
- Aplos – Purpose-built fund accounting and financial reporting
- Keela – Smart donor management and CRM
- Raisely – Modern digital fundraising
Alone, each of these products is a best-in-class solution in its category. Each one is mission-critical for the teams that use it. The bigger opportunity has always been to connect them so nonprofits can work smarter with less complexity.
That vision, led by CEO Anush Vinod and COO & CRO Meera Patel, became Velora.
Velora will unite these solutions into an integrated suite that combines fundraising, donor management and accounting into one seamless experience so nonprofits no longer have to choose between powerful industry-specific tools and connected systems. With Velora they get both.
Why It Matters
Nonprofit teams are often forced to piece together disconnected systems and spend hours on manual work. That adds up to time, budget, and energy pulled away from the mission.
Velora changes this by giving organizations:
- A complete view of every donor and every dollar
- Native integrations that remove busywork and errors
- Trusted data they can use to make decisions with confidence
Today more than 15,000 nonprofits already use these tools. With Velora, they’ll be able to connect these workstreams and have them work together from day one.
Since our 2022 acquisition of Aplos, we’ve believed that combining the right set of tools could remove friction for nonprofit teams and give them back time for the work that matters most. We’re incredibly proud to count Velora part of our community and help them as they set the stage for what comes next. Today is just the start.
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