Experience the
ASG mindset.

We’ve got people, data, and growth on our minds.
See how we think.

From Founders and CEOs to customers and employees, we believe that the key to success is working with, learning from, and developing exceptional people. The PeopleFirst™ program makes it happen.

When you combine world-class talent with company-wide collaboration, growth happens. Exponentially. That’s why we created ASG Growth Advisors, a team of specialists who work across all of our companies, providing expertise when and where you need it.

Through years of working with CEOs and successful, purpose-driven software companies, we’ve identified a market-tested formula to ignite organic growth. Strategic and actionable, the ASG Playbook delivers expert tools and tactics to help you and your team build an enduring company.

We live and die by the data. As data-informed decision makers, we use pattern recognition to identify challenges, seize opportunities, and accelerate growth. There’s simply no better way to optimize and simplify decision making across an organization.

We have the freedom and flexibility to move quickly on acquisitions and identify and execute add-ons when the need is there and the moment is right.

Why ASG?
Founders tell all.

The truth is,
it stops being
fun when...

You’re working 80 – 100 hour weeks
You’re no longer focusing on what you love

You’re spending less time with the people you love

You’re running out of money

You and your company benefit with ASG.

Liquidity and flexibility for Founders.

ASG gives you the freedom to get back to what you love. Stay on in a new role or ride off into the sunset. It’s up to you.

World-class talent.

Whatever you need, we’re here to help with leadership, guidance, and support. ASG brings in a CEO and supports your team with a dedicated financial whiz, growth experts, recruiting professionals, and more.


Running a bootstrapped company can be lonely. When you’re part of ASG, you join a community where everyone—Founders, CEOs, and employees—share and grow together.

It's smart to compare.

What you want
Traditional Private Equity/ Venture Capital Firms
Traditional Software
Company Buyers
To stay in a new role or start a brand new adventure
Because Bootstrapping has its limits
Experts to help your company reach its potential
To ensure people are treated right