Jessie Yu is the CEO of EcoInteractive. Part of Alpine Investor's CIT program, she was brought in to lead the company at acquisition. Over the course of 6+ years with ASG, she built a complete management team for the company, and with that team embarked on a major technology refresh that fully modernized the entire tech stack while significantly expanding the suite of product features to serve new customer profiles. In 2024, she led the company’s exit to mdf commerce.